Company
That Marketing Lady
project focus
Digital Presence Design & Performance Optimization
Industry
Media
Designing Systems That Adapt With Content
That Marketing Lady operates in a content-driven business where relevance, clarity, and presentation directly influence engagement.
Their CMS was functional—but static.
It supported publishing, not storytelling.
As content volume and variety increased, the system could no longer adapt how information was presented across different contexts.
The work mattered because the platform needed to evolve with content—without becoming complex to manage.
The Challenge
The challenge was not to replace the CMS.
It was to modernize how the system behaved.
The existing low-code CMS imposed fixed layouts and rigid templates. Content could not influence presentation. Backend data had little impact on layout, styling, or interaction patterns.
This created limitations:
- Personalization was constrained
- Engagement plateaued
- Editorial flexibility was reduced
- Brand expression became inconsistent across content types
From static layouts → to adaptive presentation.
From fixed templates → to responsive content systems.
The Approach
We approached this as a system design problem, not a front-end refresh.
We design systems that respond intelligently to content while remaining simple to operate.
Rather than introducing heavy plugins or replacing the CMS foundation, we engineered a lightweight layer that extended the platform’s capabilities. Design, development, and operations were treated as one connected system.
Customer experience journey mapping guided how content should adapt across different use cases—ensuring clarity for users and control for editors.
What We Built
An Adaptive CMS Experience Layer
We built a front-end system that interprets backend data and adjusts presentation dynamically.
Using custom Vanilla JavaScript, the platform applies layouts, styling, and interaction logic based on content attributes—without relying on restrictive third-party themes or bloated frameworks.
This allowed the CMS to remain intact while behaving more intelligently.
From static rendering → to content-aware presentation.
Design Logic That Scales With Content
We designed reusable design rules instead of fixed templates.
Each content type could express itself consistently while adapting to context. This ensured brand coherence across the site while enabling flexibility as new content formats emerged.
The system reduced technical debt while increasing editorial freedom.
Collaborative, System-Led Development
We built the platform in close collaboration with That Marketing Lady.
Feedback loops were embedded throughout development to validate behavior, refine logic, and align decisions with editorial intent. This avoided rework and ensured the system reflected how content is actually created and consumed.
Stable Deployment and Operational Readiness
The solution was deployed within a secure, stable environment, integrating cleanly with the existing CMS infrastructure.
Performance, predictability, and maintainability were prioritized—ensuring the system could be operated confidently without additional overhead.
Testing for Real-World Use
We tested across devices, browsers, and content scenarios.
Refinements were made based on observed interaction patterns and usability feedback, improving responsiveness, clarity, and consistency without increasing complexity.
We design platforms that operate reliably in real conditions.
Impact
The engagement resulted in a CMS system designed to adapt, not constrain.
- Dynamic content presentation: Layouts and styles now respond intelligently to backend data
- Improved engagement: Clearer interaction patterns support deeper content exploration
- Stronger brand consistency: Design logic maintains coherence across all content types
- Operational simplicity: Editors gained flexibility without increased system complexity
- Future-ready foundation: The platform can evolve without structural reinvention
No inflated claims.
No unnecessary tooling.
Just a system that works better.
Why It Matters
This case demonstrates how integrated technology services can modernize platforms without starting over.
We didn’t replace the CMS.
We enabled it.
By connecting UX design, custom engineering, and disciplined implementation, we transformed a static system into one that evolves with content and scales with intent.
From rigid platforms → to adaptive systems.
From short-term fixes → to long-term capability.
This is how digital systems move businesses forward.
Let’s design systems that adapt with your business.
If your CMS no longer reflects how your content or brand operates, we can help.