Project Focus:
Brand Identity Design

NutriHealth Nation




Client Challenge

NutriHealth Nation, a health and wellness company, sought to establish a unique and compelling brand identity that would resonate with its target audience. The challenge was to create a visual representation that communicated NutriHealth Nation’s values, mission, and commitment to holistic well-being.

Crafting a Distinctive Brand Identity for NutriHealth Nation

Our Approach


  • Conducted in-depth sessions with NutriHealth Nation to understand their core values, mission, and target audience.
  • Analyzed the competitive landscape and identified opportunities to differentiate NutriHealth Nation within the health and wellness industry.

Brand Identity Design

  • Conceptualization: Brainstormed and developed various conceptual approaches that aligned with NutriHealth Nation’s brand ethos.
  • Collaboration: Engaged in a collaborative process with NutriHealth Nation, gathering feedback and refining concepts to ensure alignment with their vision.

Design Iterations

  • Logo Design: Developed multiple logo iterations, exploring different visual elements, typography, and color schemes.
  • Visual Elements: Created complementary visual elements, ensuring consistency across various brand touchpoints.

Presentation and Feedback

  • Presented the refined brand identity concepts, showcasing how they would be applied across different mediums.
  • Incorporated client feedback to make necessary adjustments and ensure complete satisfaction.

Finalization and Brand Guidelines

  • Finalized the chosen brand identity, including the logo, color palette, typography, and supporting visual elements.
  • Developed comprehensive brand guidelines to provide a framework for consistent brand application across all channels.


The collaboration of Digtrix with NutriHealth Nation resulted in the successful creation of a distinctive and meaningful brand identity:
  • Memorable Logo: The finalized logo captured the essence of NutriHealth Nation’s commitment to health and wellness, creating a memorable and recognizable symbol.
  • Consistent Visual Elements: Complementary visual elements, including color palette and typography, were carefully chosen to create a cohesive and consistent brand image.
  • Alignment with Brand Values: The brand identity design effectively communicated NutriHealth Nation’s values, mission, and commitment to holistic well-being.
  • Brand Guidelines: The comprehensive brand guidelines provided NutriHealth Nation with a clear framework for maintaining consistency in all brand applications.


The NutriHealth Nation brand identity design case study highlights Digtrix dedication to understanding our clients’ values and translating them into a visual language that resonates with their audience. By engaging in a collaborative and iterative design process, we successfully crafted a distinctive brand identity that reflects NutriHealth Nation’s commitment to health and wellness. This case study underscores Digtrix capability as a digital solution company to deliver impactful and meaningful visual branding solutions.

So, when you choose Digtrix, you're not just partnering with a digital firm, you're partnering with a team of dreamers, doers, and tech-savvy trailblazers.

Asset 21

Ready to unleash the power of digital with Digtrix? Get in touch and let's create something magical together!